Correlation between Consumer Characteristics and the International Coffee Chain Brand Membership System: The Gamification Perspective through Apps

Correlation between Consumer Characteristics and the International Coffee Chain Brand Membership System: The Gamification Perspective through Apps

We explored the correlation between consumer characteristics and international coffee chain brand membership apps. From the perspective of a gamified system, we analyzed differences in members’ experiences when using the app. Three elements of the gamification system of the MDE theory were used to a...

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Bibliographic Details
Main Authors: Chih-Wei Lin, Ming-Ju Lu, Chi-Pei Ou Yang, Chi-Yu Wang, Wei-Hsun Hsu, Shan-Shan Chen
Format: Article
Language:English
Published: MDPI AG 2024-09-01
Series:Engineering Proceedings
Subjects:
MDE theory
gamification
achievement
challenges
feedback
Online Access:https://www.mdpi.com/2673-4591/74/1/51
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