Racionalita komunikačnej odozvy podniku ako základ posilňovania community managementu v online prostredí
The growing influence of freedom of expression is increasingly evident in the expanding online space, where individuals share various opinions, often without regard for their truthfulness or credibility. This trend is particularly noticeable in the marketing communications of businesses, which, in t...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Belianum. Matej Bel University Press.
2024-12-01
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| Series: | Ekonomika a Spoločnosť |
| Subjects: | |
| Online Access: | https://ekonomikaaspolocnost.umb.sk/wp-content/uploads/2024/12/EaS_2_2024_5_77-91-1.pdf |
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