ASPECTS REGARDING THE USE OF SOCIAL MEDIA IN QUALITATIVE MARKETING RESEARCH
In order to carry out an efficient marketing activity, it is well known that entrepreneurs have to find out, first of all, where and how consumers spend their time, what are the communication channels and forms they prefer and then try to interact with the customers on their territory and on their o...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University Publishing House
2015-07-01
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| Series: | Challenges of the Knowledge Society |
| Subjects: | |
| Online Access: | http://cks.univnt.ro/uploads/cks_2015_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2015_business_administration_and_marketing_art.108.pdf |
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