The Influence of Market Orientation on Competitive Advantage and Business Performance

This research aims to examine the influence of Market Orientation (OP) and Competitive Advantage (CA) on Business Performance (BP) through Batik Micro and Small Enterprises in Klampar Village. This research aims to help Micro and Small Batik Enterprises in Klampar Village apply research results to i...

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Bibliographic Details
Main Authors: Muhammad Aufal Fresky Aufal, Zainul Arifin, Yusri Abdillah
Format: Article
Language:English
Published: Universitas Brawijaya 2025-01-01
Series:Wacana: Jurnal Sosial dan Humaniora
Subjects:
Online Access:https://wacana.ub.ac.id/index.php/wacana/article/view/1158
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