Beyond purchase patterns: harnessing predictive analytics to anticipate unarticulated consumer needs
As organizations transition toward data-driven strategies, the ability to anticipate unarticulated consumer needs has emerged as a critical frontier in strategic marketing. This study investigates how predictive analytics, when integrated with artificial intelligence (AI) and diverse data sources, c...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-07-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825004020 |
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