EXPLORING THE CORRELATION BETWEEN CORPORATE SOCIAL RESPONSIBILITY INDICATORS AND CORPORATE REPUTATION : CASE STUDY OF LEGO GROUP 2012–2023
This study examines the correlation between Corporate Social Responsibility (CSR) indicators and LEGO Group’s corporate reputation from 2012 to 2023. Using quantitative analysis, the research investigates the relationship between key CSR metrics, such as environmental, employee, and customer-focused...
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| Format: | Article |
| Language: | English |
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Publishing House of Rzeszow University of Technology
2024-12-01
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| Series: | Modern Management Review |
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| Online Access: | https://journals.prz.edu.pl/mmr/article/view/1782 |
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| _version_ | 1841545078281076736 |
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| author | Mohamed BOULESNAM Abdelghani KAHELA Ouissam HOCINI |
| author_facet | Mohamed BOULESNAM Abdelghani KAHELA Ouissam HOCINI |
| author_sort | Mohamed BOULESNAM |
| collection | DOAJ |
| description | This study examines the correlation between Corporate Social Responsibility (CSR) indicators and LEGO Group’s corporate reputation from 2012 to 2023. Using quantitative analysis, the research investigates the relationship between key CSR metrics, such as environmental, employee, and customer-focused initiatives, and their impact on LEGO’s reputation ranking as measured by the RepTrak platform. The findings reveal a strong positive correlation between waste management efforts, particularly waste to landfill, and corporate reputation, while water consumption and injury rates show strong negative and positive correlations, respectively. Other indicators, including carbon emissions, community engagement, and employee satisfaction, show weaker correlations. The study underscores the importance of environmental management and workplace safety in enhancing corporate reputation while highlighting areas where CSR practices contribute less significantly to reputation. These insights contribute to understanding how CSR practices shape public perception and business success over time. |
| format | Article |
| id | doaj-art-c524938fac53456bba46f68e647fb434 |
| institution | Kabale University |
| issn | 2300-6366 2353-0758 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Publishing House of Rzeszow University of Technology |
| record_format | Article |
| series | Modern Management Review |
| spelling | doaj-art-c524938fac53456bba46f68e647fb4342025-01-12T11:27:18ZengPublishing House of Rzeszow University of TechnologyModern Management Review2300-63662353-07582024-12-0129472710.7862/rz.2024.mmr.171782EXPLORING THE CORRELATION BETWEEN CORPORATE SOCIAL RESPONSIBILITY INDICATORS AND CORPORATE REPUTATION : CASE STUDY OF LEGO GROUP 2012–2023Mohamed BOULESNAM0Abdelghani KAHELA1Ouissam HOCINI2Yahia Fares University of MedeaYahia Fares University of MedeaYahia Fares University of MedeaThis study examines the correlation between Corporate Social Responsibility (CSR) indicators and LEGO Group’s corporate reputation from 2012 to 2023. Using quantitative analysis, the research investigates the relationship between key CSR metrics, such as environmental, employee, and customer-focused initiatives, and their impact on LEGO’s reputation ranking as measured by the RepTrak platform. The findings reveal a strong positive correlation between waste management efforts, particularly waste to landfill, and corporate reputation, while water consumption and injury rates show strong negative and positive correlations, respectively. Other indicators, including carbon emissions, community engagement, and employee satisfaction, show weaker correlations. The study underscores the importance of environmental management and workplace safety in enhancing corporate reputation while highlighting areas where CSR practices contribute less significantly to reputation. These insights contribute to understanding how CSR practices shape public perception and business success over time.https://journals.prz.edu.pl/mmr/article/view/1782corporate social responsibilitycorporate social responsibility indicatorscorporate reputationlego group |
| spellingShingle | Mohamed BOULESNAM Abdelghani KAHELA Ouissam HOCINI EXPLORING THE CORRELATION BETWEEN CORPORATE SOCIAL RESPONSIBILITY INDICATORS AND CORPORATE REPUTATION : CASE STUDY OF LEGO GROUP 2012–2023 Modern Management Review corporate social responsibility corporate social responsibility indicators corporate reputation lego group |
| title | EXPLORING THE CORRELATION BETWEEN CORPORATE SOCIAL RESPONSIBILITY INDICATORS AND CORPORATE REPUTATION : CASE STUDY OF LEGO GROUP 2012–2023 |
| title_full | EXPLORING THE CORRELATION BETWEEN CORPORATE SOCIAL RESPONSIBILITY INDICATORS AND CORPORATE REPUTATION : CASE STUDY OF LEGO GROUP 2012–2023 |
| title_fullStr | EXPLORING THE CORRELATION BETWEEN CORPORATE SOCIAL RESPONSIBILITY INDICATORS AND CORPORATE REPUTATION : CASE STUDY OF LEGO GROUP 2012–2023 |
| title_full_unstemmed | EXPLORING THE CORRELATION BETWEEN CORPORATE SOCIAL RESPONSIBILITY INDICATORS AND CORPORATE REPUTATION : CASE STUDY OF LEGO GROUP 2012–2023 |
| title_short | EXPLORING THE CORRELATION BETWEEN CORPORATE SOCIAL RESPONSIBILITY INDICATORS AND CORPORATE REPUTATION : CASE STUDY OF LEGO GROUP 2012–2023 |
| title_sort | exploring the correlation between corporate social responsibility indicators and corporate reputation case study of lego group 2012 2023 |
| topic | corporate social responsibility corporate social responsibility indicators corporate reputation lego group |
| url | https://journals.prz.edu.pl/mmr/article/view/1782 |
| work_keys_str_mv | AT mohamedboulesnam exploringthecorrelationbetweencorporatesocialresponsibilityindicatorsandcorporatereputationcasestudyoflegogroup20122023 AT abdelghanikahela exploringthecorrelationbetweencorporatesocialresponsibilityindicatorsandcorporatereputationcasestudyoflegogroup20122023 AT ouissamhocini exploringthecorrelationbetweencorporatesocialresponsibilityindicatorsandcorporatereputationcasestudyoflegogroup20122023 |