Fostering eco-conscious tourists: How sustainable marketing drives green consumption behaviors
This study aims to examine the impact of sustainable marketing on the sustainable consumption behavior of tourists in the Chinese hospitality industry, data science and machine learning techniques to analyze behavioral patterns. Green intrinsic motivation as the mediator and environmental knowledge...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-05-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825002136 |
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