Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory
This study investigates the impact of social media on tourists’ destination decisions in a less digitalized economy through the lens of the uses and gratification theory. Data was collected from 428 local tourists sampled across various tourist destinations in Ghana (a sub-Sahara Africa) using a str...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2318878 |
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