Unveiling the Disruptive Force: Analyzing the Impact of Digital Shopping

The present research aims to analyze the influence of digital shopping on the traditional retail industry in Tamil Nadu. The present research executes a quantitative analysis utilizing the SPSS version 23 software package. A structured questionnaire survey technique is employed to gather the data fr...

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Bibliographic Details
Main Authors: Arumugam Deepa, Arthanari Elangovan
Format: Article
Language:English
Published: Universidad de Guadalajara 2024-09-01
Series:Mercados y Negocios
Subjects:
Online Access:https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7745
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