Assessment of Moroccan consumer preferences and purchasing behaviors related to meat and fish products

Abstract Nowadays, there are several factors shaping consumers’ attitudes and consumption habits towards processed meat and fish products in many countries including Morocco. This study focuses on the assessment of Moroccan consumers’ behaviors and preferences towards processed meat and fish product...

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Bibliographic Details
Main Authors: Chaymae Ghaffouli, Khaoula Faiz, Adil Roukbani, Bouchra Louasté
Format: Article
Language:English
Published: Springer 2025-08-01
Series:Discover Food
Subjects:
Online Access:https://doi.org/10.1007/s44187-025-00567-4
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