Dłonie i motywy związane z rękami w kreatywnej reklamie wizualnej

The author summarizes typical ways of using the motif of hands in advertising, then focuses on examples of creative advertising, i.e. a form of marketing that, as a rule, aims to attract attention by breaking the presentation schemes, surprising, and often also shocking the recipient. The following...

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Bibliographic Details
Main Author: Brygida Pawłowska-Jądrzyk
Format: Article
Language:English
Published: Wydawnictwo Naukowe Uniwersytetu Kardynała Stefana Wyszyńskiego 2023-12-01
Series:Załącznik Kulturoznawczy
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Online Access:https://czasopisma.uksw.edu.pl/index.php/zk/article/view/13574/12175
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