A Text Mining Approach to Analyzing the Omnichannel Retail Business Performance of the KlikIndomaret App
The evolution of Web 2.0 technology has significantly influenced the use of Android applications, enabling users to provide feedback through reviews and star ratings. In managing omnichannel retail businesses, this user-generated content serves as a valuable source of information for performance ev...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2024-08-01
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| Series: | Jurnal Teknik Industri |
| Subjects: | |
| Online Access: | https://jurnalindustri.petra.ac.id/index.php/ind/article/view/28203 |
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