PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN BRAND AWARENESS TERHADAP NIAT BELI KONSUMEN PADA PROJECT BISNIS ILOCHA.ID

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN BRAND AWARENESS TERHADAP NIAT BELI KONSUMEN PADA PROJECT BISNIS ILOCHA.ID

The study aims to analyze the influence of Social Media Marketing Instagram and Brand Awareness on Consumer Purchase Intention for Ilocha.id products. Ilocha.id, a food and beverage business, utilizes Instagram as its primary marketing platform to engage consumers through creative content, paid adv...

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Bibliographic Details
Main Authors: Brellian rachel Stelson, Christina Yanita Setyawati
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2025-04-01
Series:Jurnal Performa
Subjects:
Social media
Purchase intention
brand awareness, brand image, brand trust, brand loyalty
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/5523
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https://journal.uc.ac.id/index.php/performa/article/view/5523

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