A phenomenological study of consumer perceptions and industry challenges in the transition to sustainable packaging
Abstract Packaging shapes consumer behavior functionally as much as aesthetically. Initially, it was just a protective measure, but it has now become a primary marketing tool. Many consumers prioritize price, convenience, and design over sustainability, despite an increasing environmental consciousn...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-08-01
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| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-01707-7 |
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