The synergy of neuromarketing and artificial intelligence: A comprehensive literature review in the last decade

Abstract This paper conducts a systematic literature analysis on "artificial intelligence, ethical artificial intelligence, neuromarketing, consumer neuroscience, neuroethics, and neurotechnology." This study followed the systematic literature review methodology to select and extract the r...

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Bibliographic Details
Main Authors: Ahmed H. Alsharif, Junhai Wang, Salmi Mohd Isa, Nor Zafir Md Salleh, Husam Azzawi Dawas, Mohammed H. Alsharif
Format: Article
Language:English
Published: SpringerOpen 2025-07-01
Series:Future Business Journal
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Online Access:https://doi.org/10.1186/s43093-025-00591-x
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