Motivating residents to volunteer for urban waterway restoration: A segmentation approach

Motivating residents to volunteer for urban waterway restoration: A segmentation approach

Abstract Urban landscapes play a crucial role in the health of freshwater ecosystems. The task of protecting and restoring urban freshwater waterways requires concerted efforts from all sectors of society, including volunteers. The recruitment and retention of volunteers is often a challenge for com...

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Main Authors: Zack Dorner, Lynette J. McLeod, Taciano L. Milfont, Philip Stahlmann‐Brown, Donald W. Hine, Robbie D. C. Maris, Jane C. Kitson, Natasha A. Tassell‐Matamua
Format: Article
Language:English
Published: Wiley 2024-11-01
Series:Conservation Science and Practice
Subjects:
audience segmentation
behavior change
Behavior Change Wheel
freshwater restoration
intervention design
Online Access:https://doi.org/10.1111/csp2.13258
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https://doi.org/10.1111/csp2.13258

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