The Influence of Brand Ambassadors and Brand Image on Decisions Purchases on E-commerce Tokopedia

The Influence of Brand Ambassadors and Brand Image on Decisions Purchases on E-commerce Tokopedia

E-commerce has become an essential requirement for every trading company. The purpose of this study was to determine the effect of Brand Ambassador and Brand Image on Purchasing Decisions in Tokopedia e-commerce. The population of this study is Generation Z who shop at Tokopedia e-commerce and live...

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Bibliographic Details
Main Authors: Sheily Novitasari, Supriyono Supriyono
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-11-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Brand Ambassador, Brand Image, Purchase Decision
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/5478
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