The Influence of Brand Ambassadors and Brand Image on Decisions Purchases on E-commerce Tokopedia
E-commerce has become an essential requirement for every trading company. The purpose of this study was to determine the effect of Brand Ambassador and Brand Image on Purchasing Decisions in Tokopedia e-commerce. The population of this study is Generation Z who shop at Tokopedia e-commerce and live...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-11-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5478 |
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