A Cultural Perspective on Brands and Symbol Affirmation. The Theory of Cultural and Iconic Branding Reviewed
The purpose of this article is to provide an in-depth approach to the theoretical issues stated about brands and branding from a cultural perspective. Following contemporary debates in defining the concept of brand and branding in relation to various marketing and organizational communication defini...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University of Brasov Publishing House
2020-07-01
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| Series: | Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law |
| Subjects: | |
| Online Access: | https://webbut.unitbv.ro/index.php/Series_VII/article/view/242/187 |
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