Visual political communication on Instagram: a comparative study of Brazilian presidential elections
Abstract In today’s digital age, images have become powerful tools for politicians to engage with their voters on social media platforms. Visual content possesses a unique emotional appeal that often leads to increased user engagement. However, research on visual communication remains relatively lim...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2024-11-01
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| Series: | EPJ Data Science |
| Subjects: | |
| Online Access: | https://doi.org/10.1140/epjds/s13688-024-00502-0 |
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