Visual political communication on Instagram: a comparative study of Brazilian presidential elections

Abstract In today’s digital age, images have become powerful tools for politicians to engage with their voters on social media platforms. Visual content possesses a unique emotional appeal that often leads to increased user engagement. However, research on visual communication remains relatively lim...

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Bibliographic Details
Main Authors: Mathias-Felipe de-Lima-Santos, Isabella Gonçalves, Marcos G. Quiles, Lucia Mesquita, Wilson Ceron, Maria Clara Couto Lorena
Format: Article
Language:English
Published: SpringerOpen 2024-11-01
Series:EPJ Data Science
Subjects:
Online Access:https://doi.org/10.1140/epjds/s13688-024-00502-0
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