Les dimensions genrées des dispositifs technologiques à vocation relationnelle
The authors analyze the technological dreamscape and construction of gendered identities and gender relations in a Japanese advertising campaign that started in 2016. The campaign is for a virtual assistant (hologram) named Azuma Hikari who is a manga-style sexy young woman. The 12 promotional video...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2020-09-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/12912 |
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