Perceptions of AI Integration in the UAE’s Creative Sector
This study explores the perceptions of artificial intelligence (AI) within the creative sector of the United Arab Emirates (UAE) based on 13 semi-structured interviews and a survey with 224 participants among media professionals and their stakeholders. The findings indicate considerable enthusiasm s...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-11-01
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| Series: | Informatics |
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| Online Access: | https://www.mdpi.com/2227-9709/11/4/82 |
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| author | Asma Hassouni Noha Mellor |
| author_facet | Asma Hassouni Noha Mellor |
| author_sort | Asma Hassouni |
| collection | DOAJ |
| description | This study explores the perceptions of artificial intelligence (AI) within the creative sector of the United Arab Emirates (UAE) based on 13 semi-structured interviews and a survey with 224 participants among media professionals and their stakeholders. The findings indicate considerable enthusiasm surrounding AI’s potential to augment creativity and drive operational efficiency, a perspective that the study’s participants share. However, there are also apprehensions regarding job displacement and the necessity for strategic upskilling. Participants generally regard AI as an unavoidable technological influence that demands adaptation and seamless integration into daily workflows. The study underscores the disparity between the UAE’s government-led digital transformation objectives and the actual implementation within organizations, underscoring the urgent need for cohesive strategic alignment. The findings caution that the absence of clear directives and strategic planning may precipitate a new digital schism, impeding progress in the sector. |
| format | Article |
| id | doaj-art-b7fa2684dde04d0aad69fe31cc7c5ea9 |
| institution | Kabale University |
| issn | 2227-9709 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Informatics |
| spelling | doaj-art-b7fa2684dde04d0aad69fe31cc7c5ea92024-12-27T14:30:38ZengMDPI AGInformatics2227-97092024-11-011148210.3390/informatics11040082Perceptions of AI Integration in the UAE’s Creative SectorAsma Hassouni0Noha Mellor1College of Communication, University of Sharjah, Sharjah P.O. Box 27272, United Arab EmiratesCollege of Communication, University of Sharjah, Sharjah P.O. Box 27272, United Arab EmiratesThis study explores the perceptions of artificial intelligence (AI) within the creative sector of the United Arab Emirates (UAE) based on 13 semi-structured interviews and a survey with 224 participants among media professionals and their stakeholders. The findings indicate considerable enthusiasm surrounding AI’s potential to augment creativity and drive operational efficiency, a perspective that the study’s participants share. However, there are also apprehensions regarding job displacement and the necessity for strategic upskilling. Participants generally regard AI as an unavoidable technological influence that demands adaptation and seamless integration into daily workflows. The study underscores the disparity between the UAE’s government-led digital transformation objectives and the actual implementation within organizations, underscoring the urgent need for cohesive strategic alignment. The findings caution that the absence of clear directives and strategic planning may precipitate a new digital schism, impeding progress in the sector.https://www.mdpi.com/2227-9709/11/4/82AI perceptioncreative sectorUAEdigital disruptiontechno-solutionism |
| spellingShingle | Asma Hassouni Noha Mellor Perceptions of AI Integration in the UAE’s Creative Sector Informatics AI perception creative sector UAE digital disruption techno-solutionism |
| title | Perceptions of AI Integration in the UAE’s Creative Sector |
| title_full | Perceptions of AI Integration in the UAE’s Creative Sector |
| title_fullStr | Perceptions of AI Integration in the UAE’s Creative Sector |
| title_full_unstemmed | Perceptions of AI Integration in the UAE’s Creative Sector |
| title_short | Perceptions of AI Integration in the UAE’s Creative Sector |
| title_sort | perceptions of ai integration in the uae s creative sector |
| topic | AI perception creative sector UAE digital disruption techno-solutionism |
| url | https://www.mdpi.com/2227-9709/11/4/82 |
| work_keys_str_mv | AT asmahassouni perceptionsofaiintegrationintheuaescreativesector AT nohamellor perceptionsofaiintegrationintheuaescreativesector |