English Investigating the Impact of Social Media Marketing Activities on Buying Decision-Making through the Mediating Role Arabic دراسة تأثير أنشطة التسويق عبر وسائل التواصل الاجتماعي على اتخاذ قرارات الشراء من خلال الدور الوسيط لنتائج استجابة السوق

English Investigating the Impact of Social Media Marketing Activities on Buying Decision-Making through the Mediating Role Arabic دراسة تأثير أنشطة التسويق عبر وسائل التواصل الاجتماعي على اتخاذ قرارات الشراء من خلال الدور الوسيط لنتائج استجابة السوق

This research study is to ascertain how the efficiency of social media marketing dimensions influences consumers' buying decision and the role of market response as a mediator. The buying process involves five decision-making steps: recognition, information research, evaluation, purchase decisi...

Full description

Saved in:
Bibliographic Details
Main Author: Dr.aisha Tarek Noour noour
Format: Article
Language:Arabic
Published: Faculty of Commerce, Port Said University 2024-04-01
Series:Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ
Subjects:
keywords: social media marketing
customer trust
customer satisfaction
customer loyalty and buying decision-making
Online Access:https://jsst.journals.ekb.eg/article_341107_971859334e6b108ca72e5006a836ce56.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://jsst.journals.ekb.eg/article_341107_971859334e6b108ca72e5006a836ce56.pdf

Similar Items