Scoring big: a bibliometric analysis of the intersection between sports and public relations
The escalating ubiquity of social media has intensified the influence of public relations on the general populace’s outlook toward sports and athletes. However, there are limited studies in the literature regarding an overview of public relations in the context of sports. This study addresses this g...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2297706 |
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