The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns
“Uniquely Singapore” and “YourSingapore”! Brand and rebrand! 2004 and 2010! From the economic point of view Singapore has grown exponentially in the last half century. The beginning of the third millennium has brought the need of finding new sources of growth by correctly identifying the opportuniti...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2011-05-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no12vol2/12.pdf |
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