The impact of entrepreneurial marketing on creating shared value: A case study of Manager and Owner of Food and Drinking Factories in Kurdistan Region of Iraq
This article examines the impact of entrepreneurial marketing (EM) on creating shared value (CSV). Entrepreneurial marketing (EM) has been described by various scholars as the marketing practices of small businesses that often rely on creative and fundamental approaches. Meanwhile, creating shared v...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tishk International University
2023-08-01
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| Series: | Eurasian Journal of Management & Social Sciences |
| Subjects: | |
| Online Access: | https://ejmss.tiu.edu.iq/index.php/ejmss/article/view/18 |
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