Investigating the effect of knowledge, attitude, and social marketing mixes on the behavior of consumption herbal medicines by patients
Objective (s): Analyzing the behavior of herbal medicine users is essential for properly managing the herbal medicine industry. Therefore; this study was conducted to investigate the effect of knowledge, attitude, and social marketing mix strategies on patients' behavior in consuming herbal med...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Institute for Health Sciences Research
2025-06-01
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| Series: | Payesh |
| Subjects: | |
| Online Access: | http://payeshjournal.ir/article-1-2541-en.pdf |
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