Investigating the effect of knowledge, attitude, and social marketing mixes on the behavior of consumption herbal medicines by patients

Objective (s): Analyzing the behavior of herbal medicine users is essential for properly managing the herbal medicine industry. Therefore; this study was conducted to investigate the effect of knowledge, attitude, and social marketing mix strategies on patients' behavior in consuming herbal med...

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Bibliographic Details
Main Authors: Mahdi Amraei, Effat Jahanbani Veshareh, Kambiz Ahmadi Angali, Amin Torabipour
Format: Article
Language:fas
Published: Iranian Institute for Health Sciences Research 2025-06-01
Series:Payesh
Subjects:
Online Access:http://payeshjournal.ir/article-1-2541-en.pdf
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