AUDIO BRANDING GUIDANCE MODEL IN THE CASE OF SMALL AND MEDIUM-SIZED BUSINESSES
This research explores the nexus of audio branding and small and medium-sized enterprises (SMEs), a substantial sector representing 90% of global businesses yet one that remains largely underrepresented in the context of audio branding. The primary research question is as follows: what are the possi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Izdevnieciba “Baltija Publishing”
2024-12-01
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| Series: | Baltic Journal of Economic Studies |
| Subjects: | |
| Online Access: | http://baltijapublishing.lv/index.php/issue/article/view/2574 |
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