How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions

How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions

The lifestyle needs of urban communities have made many business people develop their businesses in the food and beverage (F&B) sector. The proliferation and expansion of coffee shops can engender heightened business competitiveness, necessitating companies to consistently refine their marketing...

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Bibliographic Details
Main Authors: Muhammad Idrus Khisamuddin, Rita Ambarwati, Dewi Komala Sari
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2024-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
ad credibility
location
product quality
purchase decisions
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2651
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