The Implementation of Promotional Strategies via TikTok Social Media in Increasing Sales Revenue at Fat Hunt Surabaya

The Implementation of Promotional Strategies via TikTok Social Media in Increasing Sales Revenue at Fat Hunt Surabaya

This research discusses how digital promotion strategies through the TikTok platform can be effectively implemented to increase sales turnover in micro, small and medium enterprises (MSMEs). This research approach is descriptive qualitative with data collection techniques through interviews with ow...

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Bibliographic Details
Main Authors: Ossa Yuansah Putri, Yanda Bara Kusuma
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-08-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Promotion Strategy, Sales Turnover, TikTok, MSMEs
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/7043
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