Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society

The aim of the research was to evaluate the effect of religiosity and fashion awareness on the intention to purchase hijab products of women in the Iranian society.The current research is an applied research in terms of its purpose and a descriptive and correlational research in terms of data collec...

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Bibliographic Details
Main Authors: Majid Ahmadi, alireza rousta, Zahra Gharedaghi
Format: Article
Language:fas
Published: Islamic Azad University (Marvdasht Branch) 2024-07-01
Series:فصلنامه زن و جامعه
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Online Access:https://jzvj.marvdasht.iau.ir/article_6374_75c206891caf588ed12a8a9a16a53569.pdf
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