Beyond the Screen: How YouTube Influencers Shape Equity Investment Decisions
This study examines how YouTube influencers can help shape equity decisions. We used a structured questionnaire with 26 questions to collect data using a purposive sample and the KMO and Bartlett tests to test the adequacy of the sample. Additionally, we used the Cronbach Alpha test to check the rel...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/1/15 |
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