Quality culture in advertising agencies and creativity for campaign effectiveness: Analysis of Six Sigma practices
This study explores the complex relationship between Six Sigma methodologies and the creative processes within advertising agencies, analysing how quality management tools can harmonise with the dynamic and innovative characteristics of the advertising industry. Six Sigma, recognised for its process...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291125006199 |
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