The Influencers and the Adoption of New Products: Model for the Influencer Marketing
The current study aims to understand the role of social media influencers in the adoption of new products within Algerian society, utilizing Rogers' Diffusion of Innovations model as a framework. This research is a descriptive and analytical study based on a positivist...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Mehmet ŞAHİN
2024-12-01
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| Series: | Turkish Academic Research Review |
| Online Access: | https://dergipark.org.tr/tr/doi/10.30622/tarr.1526734 |
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