Brand visibility in packaging: a deep learning approach for logo detection, saliency-map prediction, and logo placement analysis
Abstract The visibility of brand logos on packaging plays a crucial role in shaping consumer perception, directly influencing the product’s success. Analyzing eye-tracking data across large groups of individuals is both costly and time-intensive. Therefore, there is a growing need to develop models...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-05-01
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| Series: | Discover Applied Sciences |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s42452-025-07043-9 |
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