Staging value creation processes in short food supply chains of Italy
Abstract Farmers’ markets, as a short food supply chain system, are considered schemes that can contribute to local development, producing economic, environmental, and social value. These three facets of value can set the stage for building up the farmers' market value proposition. In the prese...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2024-12-01
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| Series: | Agricultural and Food Economics |
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| Online Access: | https://doi.org/10.1186/s40100-024-00342-6 |
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| author | Marcello De Rosa Chrysanthi Charatsari Evagelos D. Lioutas Yari Vecchio Margherita Masi |
| author_facet | Marcello De Rosa Chrysanthi Charatsari Evagelos D. Lioutas Yari Vecchio Margherita Masi |
| author_sort | Marcello De Rosa |
| collection | DOAJ |
| description | Abstract Farmers’ markets, as a short food supply chain system, are considered schemes that can contribute to local development, producing economic, environmental, and social value. These three facets of value can set the stage for building up the farmers' market value proposition. In the present study, we use the theoretical concept of the territorial staging system to identify farmers’ markets as sociotechnical contexts where producers and consumers interact to provide experiential resources and experiential engagement. This paper focused on the supply side of the proposed framework: by interviewing farmers markets’ directors and producers, an empirical analysis has been carried out with the purpose of identifying how these actors evaluate the three facets of value (economic, social, and environmental). The results show that, while directors emphasize economic value, farmers attribute higher importance to the environmental and, especially, social facet of value. These findings, which represent a primary research step that includes the consumers' contribution to the stage setting, highlight the diverging views of the actors involved. Results suggest that developing a stage that enhances consumer experience is a complex process and requires understanding different viewpoints. |
| format | Article |
| id | doaj-art-afb29b4e8fa34311a1fb6cd059b4b9a7 |
| institution | Kabale University |
| issn | 2193-7532 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Agricultural and Food Economics |
| spelling | doaj-art-afb29b4e8fa34311a1fb6cd059b4b9a72024-12-29T12:08:02ZengSpringerOpenAgricultural and Food Economics2193-75322024-12-0112111510.1186/s40100-024-00342-6Staging value creation processes in short food supply chains of ItalyMarcello De Rosa0Chrysanthi Charatsari1Evagelos D. Lioutas2Yari Vecchio3Margherita Masi4Department of Economics and Law, University of Cassino and Southern LazioSchool of Agriculture, Department of Agricultural Economics, Aristotle University of ThessalonikiDepartment of Supply Chain Management, International Hellenic UniversityDepartment of Veterinary Medical Sciences, University of BolognaDepartment of Veterinary Medical Sciences, University of BolognaAbstract Farmers’ markets, as a short food supply chain system, are considered schemes that can contribute to local development, producing economic, environmental, and social value. These three facets of value can set the stage for building up the farmers' market value proposition. In the present study, we use the theoretical concept of the territorial staging system to identify farmers’ markets as sociotechnical contexts where producers and consumers interact to provide experiential resources and experiential engagement. This paper focused on the supply side of the proposed framework: by interviewing farmers markets’ directors and producers, an empirical analysis has been carried out with the purpose of identifying how these actors evaluate the three facets of value (economic, social, and environmental). The results show that, while directors emphasize economic value, farmers attribute higher importance to the environmental and, especially, social facet of value. These findings, which represent a primary research step that includes the consumers' contribution to the stage setting, highlight the diverging views of the actors involved. Results suggest that developing a stage that enhances consumer experience is a complex process and requires understanding different viewpoints.https://doi.org/10.1186/s40100-024-00342-6Territorial staging systemShort food supply chainsFarmers marketsBusiness modelPerceptions |
| spellingShingle | Marcello De Rosa Chrysanthi Charatsari Evagelos D. Lioutas Yari Vecchio Margherita Masi Staging value creation processes in short food supply chains of Italy Agricultural and Food Economics Territorial staging system Short food supply chains Farmers markets Business model Perceptions |
| title | Staging value creation processes in short food supply chains of Italy |
| title_full | Staging value creation processes in short food supply chains of Italy |
| title_fullStr | Staging value creation processes in short food supply chains of Italy |
| title_full_unstemmed | Staging value creation processes in short food supply chains of Italy |
| title_short | Staging value creation processes in short food supply chains of Italy |
| title_sort | staging value creation processes in short food supply chains of italy |
| topic | Territorial staging system Short food supply chains Farmers markets Business model Perceptions |
| url | https://doi.org/10.1186/s40100-024-00342-6 |
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