Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects
Abstract Cause-related marketing (CRM) has become a prominent tactic companies use to match their commercial goals with social causes. This paper conducts a bibliometric analysis of CRM research, utilising a dataset comprising 425 documents sourced from the Scopus database, encompassing publications...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-08-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-025-00622-7 |
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