Digital Content Marketing for Promoting Creative Economy at Dharmawangsa Entrepreneur Community (DEC)

As technology advances, digital content marketing becomes crucial for Micro, Small, and Medium Enterprises (MSMEs) like the Dharmawangsa Entrepreneur Community (DEC), which face challenges in adopting new marketing strategies. This study explores the integration of both conventional and digital mark...

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Bibliographic Details
Main Authors: Zelvi Gustiana, Al Firah, Ananda Hadi Elyas
Format: Article
Language:English
Published: Universitas Udayana 2024-11-01
Series:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Online Access:https://ojs.unud.ac.id/index.php/jmbk/article/view/113518
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