The influence of internal marketing on employees’ organizational commitment: evidence from small and medium retailing enterprises in Zimbabwe
This study aims to establish the influence of internal marketing on employees' organizational commitment towards the small and medium retailing enterprise sector in Zimbabwe. The social exchange theory and the side-bet theory anchored the theoretical foundation of this study. A drop and pick-up...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academy of Business and Emerging Markets
2025-07-01
|
| Series: | Journal of the Academy of Business and Emerging Markets |
| Subjects: | |
| Online Access: | https://www.abem.ca/x/JABEM-2025-V5N2-1.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|