Factors associated with the acceptance of telemedicine services in Dusit model prototype area

Abstract The Dusit Model, a prototype area in Bangkok, Thailand, integrates telemedicine into primary and tertiary care to reduce overcrowding and promote equitable access. This study aimed to identify factors influencing telemedicine acceptance using an extended Technology Acceptance Model (TAM). A...

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Main Authors: Nontawat Benjakul, Utoomporn Wongsin, Sukhontha Siri, Chardsumon Prutipinyo
Format: Article
Language:English
Published: Nature Portfolio 2025-07-01
Series:Scientific Reports
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Online Access:https://doi.org/10.1038/s41598-025-11193-6
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author Nontawat Benjakul
Utoomporn Wongsin
Sukhontha Siri
Chardsumon Prutipinyo
author_facet Nontawat Benjakul
Utoomporn Wongsin
Sukhontha Siri
Chardsumon Prutipinyo
author_sort Nontawat Benjakul
collection DOAJ
description Abstract The Dusit Model, a prototype area in Bangkok, Thailand, integrates telemedicine into primary and tertiary care to reduce overcrowding and promote equitable access. This study aimed to identify factors influencing telemedicine acceptance using an extended Technology Acceptance Model (TAM). A cross-sectional study was conducted among 389 participants using Vajira@Home. Variables included demographics, the extended Technology Acceptance Model (TAM), and telemedicine acceptance. Descriptive statistics, chi-square tests, and multivariate binary logistic regression were employed. Telemedicine acceptance was significantly correlated with generation, perceived ease of use (adjusted OR = 3.95, p = 0.047), and facilitating conditions (adjusted OR = 5.78, p = 0.013). Compared to Generation Z, Baby Boomers and Generation X had lower odds of acceptance (OR = 0.01 and 0.22, respectively). Model fit was confirmed (AUC = 0.79; Hosmer-Lemeshow p > 0.05). Generation, usability perceptions, and infrastructure support critically influence telemedicine acceptance. Policy should prioritize digital literacy for older adults, improve user experience, and invest in infrastructure to enhance equitable adoption.
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spelling doaj-art-aaf6b50cc41b48dda1b218cd9546dc2f2025-08-20T03:45:52ZengNature PortfolioScientific Reports2045-23222025-07-0115111010.1038/s41598-025-11193-6Factors associated with the acceptance of telemedicine services in Dusit model prototype areaNontawat Benjakul0Utoomporn Wongsin1Sukhontha Siri2Chardsumon Prutipinyo3M.Sc. (Public Health Administration), Faculty of Public Health, Mahidol UniversityDepartment of Public Health Administration, Faculty of Public Health, Mahidol UniversityDepartment of Epidemiology, Faculty of Public Health, Mahidol UniversityDepartment of Public Health Administration, Faculty of Public Health, Mahidol UniversityAbstract The Dusit Model, a prototype area in Bangkok, Thailand, integrates telemedicine into primary and tertiary care to reduce overcrowding and promote equitable access. This study aimed to identify factors influencing telemedicine acceptance using an extended Technology Acceptance Model (TAM). A cross-sectional study was conducted among 389 participants using Vajira@Home. Variables included demographics, the extended Technology Acceptance Model (TAM), and telemedicine acceptance. Descriptive statistics, chi-square tests, and multivariate binary logistic regression were employed. Telemedicine acceptance was significantly correlated with generation, perceived ease of use (adjusted OR = 3.95, p = 0.047), and facilitating conditions (adjusted OR = 5.78, p = 0.013). Compared to Generation Z, Baby Boomers and Generation X had lower odds of acceptance (OR = 0.01 and 0.22, respectively). Model fit was confirmed (AUC = 0.79; Hosmer-Lemeshow p > 0.05). Generation, usability perceptions, and infrastructure support critically influence telemedicine acceptance. Policy should prioritize digital literacy for older adults, improve user experience, and invest in infrastructure to enhance equitable adoption.https://doi.org/10.1038/s41598-025-11193-6TelemedicineTechnology acceptance modelDusit model prototype area
spellingShingle Nontawat Benjakul
Utoomporn Wongsin
Sukhontha Siri
Chardsumon Prutipinyo
Factors associated with the acceptance of telemedicine services in Dusit model prototype area
Scientific Reports
Telemedicine
Technology acceptance model
Dusit model prototype area
title Factors associated with the acceptance of telemedicine services in Dusit model prototype area
title_full Factors associated with the acceptance of telemedicine services in Dusit model prototype area
title_fullStr Factors associated with the acceptance of telemedicine services in Dusit model prototype area
title_full_unstemmed Factors associated with the acceptance of telemedicine services in Dusit model prototype area
title_short Factors associated with the acceptance of telemedicine services in Dusit model prototype area
title_sort factors associated with the acceptance of telemedicine services in dusit model prototype area
topic Telemedicine
Technology acceptance model
Dusit model prototype area
url https://doi.org/10.1038/s41598-025-11193-6
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