Examining Market-driving Innovation in the Wine Industry: A Topic Modeling Method on Consumer Reviews on Wine Documentaries
This paper examines the transition of wine as a product to wine as a service, with a particular focus on the role of documentaries. Innovation is an important theoretical lens for examination of this transition. Two types of innovations, market-driven innovation and market-driving innovation, are cl...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2022-01-01
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| Series: | Wine Business Journal |
| Online Access: | https://doi.org/10.26813/001c.31306 |
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