A study on reflective factors of social media marketing activities and its influence on purchase intention of gen z
Social Media Marketing Activities (SMMA) are crucial for a brand's identity. Generation Z is called digital natives as they have been exposed to the internet, social networks, and mobile systems from an early age. Driving intent to purchase for this target segment is crucial for brands. Hence,...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-09-01
|
| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825007723 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|