CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCES
The present article delves into how nowadays advancements in artificial intelligence can shape consumer behavior. Due to the novelty degree of this research topic, we choose a theoretical approach by conducting a literature review of relevant studies. We identified the main advantages and disadv...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2024-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/14_Lazea.pdf |
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| _version_ | 1841560796311584768 |
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| author | LAZEA RUXANDRA NICHITA ANCA |
| author_facet | LAZEA RUXANDRA NICHITA ANCA |
| author_sort | LAZEA RUXANDRA |
| collection | DOAJ |
| description | The present article delves into how nowadays advancements in artificial intelligence can shape consumer
behavior. Due to the novelty degree of this research topic, we choose a theoretical approach by conducting a literature
review of relevant studies. We identified the main advantages and disadvantages that artificial intelligence triggers for
companies and consumers, which appeared after the emergence of this cutting-edge technology. We also addressed in
detail the crucial possibility for companies of personalizing shopping experiences and catering to consumers’ needs
with the help of AI tools integrated into next-level search platforms, which can learn clients’ preferences and
recommened products/services with a high accuracy degree. |
| format | Article |
| id | doaj-art-a9d1f43a71064ea8bcf872310e1490a1 |
| institution | Kabale University |
| issn | 1844-7007 2344-3685 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj-art-a9d1f43a71064ea8bcf872310e1490a12025-01-03T15:41:23ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70072344-36852024-12-01261221265CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCESLAZEA RUXANDRA 0NICHITA ANCA 1LECTURER, “1 DECEMBRIE 1918” UNIVERSITY OF ALBA IULIA, FACULTY OF ECONOMICS, ROMANIALECTURER, “1 DECEMBRIE 1918” UNIVERSITY OF ALBA IULIA, FACULTY OF ECONOMICS, ROMANIA The present article delves into how nowadays advancements in artificial intelligence can shape consumer behavior. Due to the novelty degree of this research topic, we choose a theoretical approach by conducting a literature review of relevant studies. We identified the main advantages and disadvantages that artificial intelligence triggers for companies and consumers, which appeared after the emergence of this cutting-edge technology. We also addressed in detail the crucial possibility for companies of personalizing shopping experiences and catering to consumers’ needs with the help of AI tools integrated into next-level search platforms, which can learn clients’ preferences and recommened products/services with a high accuracy degree. https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/14_Lazea.pdfconsumer behaviorartificial intelligencepersonalized shoppinghyper-personalizationcustomer loyaltydata privacy |
| spellingShingle | LAZEA RUXANDRA NICHITA ANCA CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCES Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie consumer behavior artificial intelligence personalized shopping hyper-personalization customer loyalty data privacy |
| title | CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCES |
| title_full | CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCES |
| title_fullStr | CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCES |
| title_full_unstemmed | CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCES |
| title_short | CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCES |
| title_sort | consumer behavior and artificial intelligence the road to personalized shopping experiences |
| topic | consumer behavior artificial intelligence personalized shopping hyper-personalization customer loyalty data privacy |
| url | https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/14_Lazea.pdf |
| work_keys_str_mv | AT lazearuxandra consumerbehaviorandartificialintelligencetheroadtopersonalizedshoppingexperiences AT nichitaanca consumerbehaviorandartificialintelligencetheroadtopersonalizedshoppingexperiences |