CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCES
The present article delves into how nowadays advancements in artificial intelligence can shape consumer behavior. Due to the novelty degree of this research topic, we choose a theoretical approach by conducting a literature review of relevant studies. We identified the main advantages and disadv...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2024-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/14_Lazea.pdf |
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