CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCES
The present article delves into how nowadays advancements in artificial intelligence can shape consumer behavior. Due to the novelty degree of this research topic, we choose a theoretical approach by conducting a literature review of relevant studies. We identified the main advantages and disadv...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2024-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/14_Lazea.pdf |
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| Summary: | The present article delves into how nowadays advancements in artificial intelligence can shape consumer
behavior. Due to the novelty degree of this research topic, we choose a theoretical approach by conducting a literature
review of relevant studies. We identified the main advantages and disadvantages that artificial intelligence triggers for
companies and consumers, which appeared after the emergence of this cutting-edge technology. We also addressed in
detail the crucial possibility for companies of personalizing shopping experiences and catering to consumers’ needs
with the help of AI tools integrated into next-level search platforms, which can learn clients’ preferences and
recommened products/services with a high accuracy degree. |
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| ISSN: | 1844-7007 2344-3685 |