Perspectives pour une histoire des annonces publicitaires de la presse magazine
This article aims to outline ways of developing the historical study of the advertising content of magazines. Firstly, a review of the literature on the subject will provide a theoretical framework for this project, at the crossroads of the history of advertising, periodical studies and visual studi...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Université de Liège
2024-12-01
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| Series: | Contextes |
| Subjects: | |
| Online Access: | https://journals.openedition.org/contextes/11852 |
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