Perspectives pour une histoire des annonces publicitaires de la presse magazine
This article aims to outline ways of developing the historical study of the advertising content of magazines. Firstly, a review of the literature on the subject will provide a theoretical framework for this project, at the crossroads of the history of advertising, periodical studies and visual studi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université de Liège
2024-12-01
|
| Series: | Contextes |
| Subjects: | |
| Online Access: | https://journals.openedition.org/contextes/11852 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|