Consumer perceptions of e-commerce marketing tactics in North Karnataka
This study investigates customer perceptions of e-commerce marketing tactics in North Karnataka, employing a mixed-method approach that integrates secondary and primary data. Secondary data were sourced from Scopus-indexed journals, providing theoretical background, while primary data were collecte...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research and Development Academy
2025-05-01
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| Series: | Heritage and Sustainable Development |
| Online Access: | https://hsd.ardascience.com/index.php/journal/article/view/1187 |
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