The Role of Marketing Mix on Voluntary Tax Compliance: Small Taxpayers’ Experience in Dodoma City

Importance of 4Cs of marketing mix on voluntary tax compliance has been acknowledged. However, contrary to its importance, the body of literature has paint little attention regarding 4Cs of marketing mix in relation to the voluntary tax compliance. Therefore, the purpose of this study was to analyse...

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Bibliographic Details
Main Authors: Allen Mrindoko, Eunice Nyange
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2024-06-01
Series:International Journal of Management, Accounting and Economics
Subjects:
Online Access:https://www.ijmae.com/article_198364_de7fe062bf47bba4b9484802093485d5.pdf
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