Automated Business Decision-Making Using Generative AI in Online A/B Testing: Comparative Analysis With Human Decision-Making
Online A/B testing is widely used as an experimental methodology for product improvement and business optimization. However, interpreting experimental results often involves subjective judgment and biases from experiment designers, which can undermine the reliability and reproducibility of test outc...
Saved in:
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/11079579/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|